Senior Officer (Market Research & Business Analysis-Product Development)

Duties and Responsibilities 

• Conduct market intelligence and competitor analysis to support new product development, pricing strategy, customer demand assessment, and business opportunity identification.
• Perform regular competitor benchmarking and market scanning.
• Analyze customer trends, pricing trends, and sector opportunities.
• Prepare market feasibility reports for new products.
• Collect feedback from branch, sales, and customer channels.
• Support product team with business insight recommendations.

Requirements 

• Degree in Marketing, Economics, Business, or Statistics.
• Minimum 2 to 4 years of market research experience.
• Strong research, survey, and analytical reporting skills.
• Good analytical thinking, problem solving and time management
• Good communication & stakeholder coordination
• Report writing & documentation