Officer (Digital Growth & Ecosystem)

Main Duties and Responsibilities (အဓိကတာ၀န် နှင့် ၀တ္တရားများ)

Drive business development and growth initiatives for digital banking and payment products, including MAB iBanking, MAB Pay, MMQR, and related digital solutions.
Manage digital product development, enhancement, implementation, and operational improvement initiatives.
To monitor to achieve business targets, develop and execute digital banking marketing, promotional, customer engagement, and merchant acquisition campaigns.
Coordinate cross-functional stakeholders to ensure effective product delivery, system enhancement, and business implementation.
Monitor business performance, analyze data, and prepare management reports with actionable recommendations.
Develop business requirements, process documentation, SOPs, change requests, and product-related documents.
Identify business opportunities, operational gaps, and product improvement initiatives to enhance customer experience and business growth.

Detail Duties and Responsibilities (အသေးစိတ်တာ၀န် နှင့် ၀တ္တရားများ)

Digital Banking and Product Management

Drive business development initiatives for MAB iBanking, MAB Pay, MMQR, and other digital banking and payment solutions.
Prepare and maintain Change Requests (CRs), process flows, Terms and Conditions (T&Cs), business proposals, and product documentation.
Coordinate with IT and relevant departments on system development, enhancements, issue resolution, User Acceptance Testing (UAT), and product implementation.
Monitor product performance and identify opportunities to improve product adoption, usability, customer experience, and revenue generation.
Support new product launches, feature enhancements, and ongoing product lifecycle management.

MMQR Merchant Acquisition and Performance Management

Support and implement strategies to drive MMQR merchant acquisition, registration, activation, and transaction growth.
Coordinate with branches, regional offices, and relevant teams to achieve merchant acquisition and activation targets.
Identify challenges faced by branches and regional offices and coordinate appropriate actions to improve performance.
Develop merchant engagement initiatives and promotional activities to encourage MMQR adoption and usage.
Prepare merchant performance reports and recommend strategies to improve acquisition, activation, retention, and transaction growth.

Marketing and Promotional Campaign Management

Develop, coordinate, and execute digital banking, MMQR merchant acquisition, customer engagement, and promotional campaigns.
Collaborate with Marketing and relevant stakeholders to develop campaign concepts, communication materials, promotional offers, and implementation plans.
Support the preparation and distribution of marketing communications, Point-of-Sale Materials (POSM), and other promotional materials.
Monitor campaign performance, customer participation, merchant engagement, and business outcomes against established objectives. And prepare campaign performance.

Business Requirements and Documentation

Gather, analyze, and document business requirements from internal stakeholders and relevant business units.
Translate business needs into clear functional requirements and coordinate with IT teams for system development and enhancement.
Prepare CRs, business proposals, SOPs, process flows, T&Cs, user guides, and other product-related documentation.
Review existing processes and documentation to ensure accuracy, consistency, and alignment with business requirements.

Cross-Functional Coordination and Project Implementation

Coordinate with IT, Operations, Marketing, Branches, Regional Offices, and other stakeholders to deliver business initiatives and projects.
Coordinate UAT activities, including test scenario preparation, test execution, issue tracking, and business sign-off.
Ensure relevant stakeholders are informed of product changes, campaign activities, operational requirements, and implementation timelines.
Collect, consolidate, and analyze data related to digital banking customers, merchants, transactions, campaigns, branches, and regional performance.

Job specification အလုပ်လုပ်ကိုင်ရန် လိုအပ်ချက်သတ်မှတ်ချက်

Qualifications

Experience

5+ years in Digital Banking, Product Management, Business Development, FinTech, or Payment Services.
Experience in Mobile Banking, Wallet, QR Payment, Digital Channels, or Payment Gateway.

Critical Competencies အရေးကြီးသော ကျွမ်းကျင်မှုနှင့် စွမ်းရည်များ

Skills