Assistant Vice President (Market Research & Business Analysis – Product & Innovation Department)

Key Responsibilities

• Monitor the macroeconomic landscape, global fintech advancements, and shifting consumer behaviors to identify white spaces for product innovation.
• Conduct continuous benchmarking against peer banks and neo-banking alternatives, analyzing their product features, pricing structures, and go-to-market strategies.
• Collaborate with cross-functional teams (Risk, Compliance, IT, and Operations) to translate high-level innovation concepts into detailed Business Requirement Documents (BRDs) and Functional Specifications.
• Assess the viability of new product ideas against central bank underwriting standards, asset classification guidelines, and compliance frameworks to ensure “compliance-by-design.”
• Design and execute primary/secondary market research, user surveys, and focus groups to validate product-market fit for prototypes and Minimum Viable Products (MVPs).
• Build business cases, financial feasibility models, and cost-benefit analyses for proposed concepts to secure executive buy-in.

Requirements

• Bachelor’s degree in Finance, Banking, Economics, Business Administration, or Computer Science. An MBA or equivalent professional certification (e.g., CBAP, CFA) is a major plus.
• Have 4 ~ 7 years of working experience in business analysis, market research, or corporate strategy, ideally within a commercial bank, financial consultancy, or fintech firm.
• Strong understanding of core banking systems, lending architectures, digital onboarding (KYC/AML), and regulatory reporting.
• Mastery of business analysis frameworks (SWOT, PESTLE, Gap Analysis) and experience writing detailed BRDs/User Stories.
• Advanced proficiency in Excel/VBA for financial modeling and data synthesis. Familiarity with SQL, data visualization tools (Tableau/Power BI), or market research databases is highly desirable.
• Comfort working in a fast-paced, iterative sandbox environment where requirements evolve rapidly.
• Ability to connect micro-level customer pain points with macro financial trends.
• Exceptional communication skills to convey complex technical or regulatory limitations to non-technical creative teams, and vice versa.