Digital Marketing Officer Cum Admin Officer (Senior Associate)

Main Duties and Responsibilities (အဓိကတာ၀န် နှင့် ၀တ္တရားများ)

• Comments Management
• Posting
• Complaint Tracking
• Monitor, Plan and process pre-owned visual display and merchandising presentation

Detail Duties and Responsibilities (အသေးစိတ် တာ၀န် နှင့် ၀တ္တရားများ)

• Ensure monthly content calendar allocation for all MAB pages.
• Ensure timely responses to comments and reviews within 24 hrs across all MAB’s channels such as Facebook, LinkedIn, Viber, Tiktok and other SNS.
• Supports the development of social media strategy and content calendar.
• Content allocation as per requested from inter-departments.
• Request confirmation monthly content calendar allocation from respective PICs before due.
• Pass confirmed weekly content allocation plan to designers.
• Ensure to get approval from DM Manager to pass the quality control.
• Inform customer complaints to related department to solve.
• Continuous review and active management of social media digital assets.
• Ensure the brand is well represented and key messages are consistent for all owned social media channels.
• Assist in online and offline events, programs and campaigns.
• Editing and proof-reading content before publication Assist in generating weekly and monthly complaint reports.
• Monitoring and Updating Bank’s website contents regularly basis (work together with DM Manager).

Additional Assignments (if applicable) အပိုဆောင်းတာဝန်များ (ရှိလျှင်)

• In addition to the primary responsibilities of a DM Officer, the duties of a Admin Officer are also being performed as additional duties, such as
  • Monitoring, Planning and processing pre-owned visual display of the branches.
  • Ensuring to in-time display of the Bank’s promotional related merchandising presentation.
  • Review the distribution report and follow up on the delivering process as and when required.
  • Prepare and report visual display and POSM report to HOD monthly basis.

Job specification အလုပ်လုပ်ကိုင်ရန် လိုအပ်ချက်သတ်မှတ်ချက်

• Minimum a Bachelor degree in related discipline
• At least 2 years of hands-on experience in a marketing role required, with a focus on social media management.
• Experienced in Social Media campaigns and Facebook Ads.
• Able to work independently and in a team.
• Proven abilities to create, manage, and evaluate content
• Excellent communication abilities and interpersonal communication skills
• Must have strong understanding of content marketing, alongside good copywriting, design, and creative skills
• High attention to detail, with a good aesthetic eye
• Knowledge of retail management and procedures
• Hands-on experience in managing Facebook and Instagram account advantageous
• Detail-oriented work style with good time management and organizational skills