Content Manager (Assistant Vice President)

Main Duties and Responsibilities

• Content Development
• Overall Content Management

Detail Duties and Responsibilities

• Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, retaining customers and building brand awareness.
• Ensure brand voice consistency across all content assets.
• Work with internal and external collaborators and creative resources to deliver content assets that are coherent with Bank’s brand voice and strategy.
• Responsible in developing the brand’s activity calendar and aligning the execution with cross-functional teams.
• Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.
• Consistently conduct keyword research and use SEO best practices to optimize traffic to MAB’s digital platforms.
• This role oversees content across all entities within the Group, ensuring a unified narrative and messaging approach. Responsibility for the quality, consistency, and strategic use of written content sits with the Content Manager.

Job Specification

• Must have a bachelor degree from related field.
• Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Line, WeChat, TikTok etc.
• Skilled at writing and copy editing, including writing in different voices and styles, for a variety of target audiences
• A professional portfolio of work that showcases the above.
• Experience in project management, and public, media and influencer relations.
• Experience in Marketing, Communications or in a journalist, creative, or media capacity.
• Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing is a bonus.
• Experience with SEO tools including Google AdWords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console is preferred.
• Good Command over English (Speaking and Writing Skills).